I don't see that as a self tuning chip, being advertised, but that when you change parts, it changes how the car reacts, and this person or people can tune the chip to account for those changes.
I wouldn't worry too much about that disc of tuning software, he's selling Tuner Pro V4, and he can't even spell Crome correctly. Also Crome only works for so long, when it IS registered, it has an expiring registration, that you need to renew every year or two, pretty lame and why I haven't got into tuning Hondas. There is a free version, but has limited capability.
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